Sea Rescue ties up with retail chain

"As an organization run by 700 volunteers we have a very loyal following but mailorder has been a barrier for us in supplying the market with safety information as well as branded goods," says NSRI Marketing Manager, Meriel Bartlett.

"Our Small Vessel Seamanship Guide is the standard handbook for people writing their Skippers ticket. The manual is sponsored by Sanlam and sales to date have raised over R2 million rand for our organization - putting this manual on retail shelves will no doubt raise far more."

"The Sea Rescue magazine is published twice a year as a social responsibility project by The Publishing Partnership and with a print run of 35 000, it is valuable tool for our advertisers. The magazine, which includes graphic tales of real life rescues is available in Outdoor Warehouse stores for a nominal donation."

Outdoor Warehouse has been a loyal partner to Sea Rescue over the years, regularly sponsoring prizes for incentivised fundraising drives.