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Clover Life - A new healthy offering
Clover Beverages identified a gap in the market for a healthy, yet affordable offering in the juice category. The result is Clover Life - a fruit nectar for the whole family, with the added benefit of VitaCal. VitaCal is a unique combination of a wide range of vitamins and Calcium, to ensure optimal health.
Clover Life is available in three refreshingly delicious flavours: Orange, Guava & Banana and Peach & Pawpaw. Consumers can choose between convenient 350ml impulse packs, or the 1.5 litre take home packs.
Maximum visibility of the beverage has been ensured through the use of colour coding and strong branding. In addition, the launch of Clover Life has been supported by an extensive marketing drive, which includes a television commercial, in-store sampling and shopper stoppers.
Retail information:
RSP for the 350ml is between R3.49 - R4.49.
RSP for the 1.5l is between R7.99 - R9.99.
