The House of J.C. Le Roux has relaunched its stylish Méthode Cap Classique (MCC) range with distinctive new labels in time for the festive season. J.C. Le Roux's stylish Pinot Noir, Pinot Noir Rose, Chardonnay and La Vallée now have a more distinguished look.
The new look MCC's are part of a marketing initiative aimed at increasing the consumption of bubblies to celebrate life rather than limiting them to special occasions. "Our Celebrate Life campaign focuses on the exuberant nature of the J.C. Le Roux brand based on the premise that the consumption of sparkling wine can elevate any occasion into special occasions," said brand manager, Saramien Dekker.
