Softline rebranded as Sage South Africa

Softline joined the Sage Group plc in 2003, after delisting from the JSE. It is the central team of the Africa, Australia, Middle East and Asia (AAMEA) region, a grouping of territories headed by Softline co-founder and CEO of Sage AAMEA, Ivan Epstein.

The move will bring about name changes across all of the divisions including Sage VIP (formerly Softline VIP), Sage ERP Africa (formerly Softline ACCPAC), Sage Pastel (formerly Softline Pastel) and Sage Netcash (formerly Softline Netcash) as well as the newest edition to the stable, Sage Alchemex (formerly Alchemex).

Continued pursuit of a global brand

The Sage Group plc, a FTSE 100 company, is a leading global provider of business management software to SMEs with over 6.5 million customers in 24 countries. Epstein attributes the rebranding in South Africa to the alignment with the parent company in the continued pursuit of a global brand.

"To move forward, we believe that it is now time to leverage the global power of the group and align ourselves fully with the brand. Our current and future customers will continue to enjoy the benefits of our locally and globally developed products that they have come to know and trust, whilst this alignment creates further opportunities to leverage global insights and collaboration.

"Our continued vision in South Africa, and globally, is to be recognised as the most valuable supporter of small and medium sized companies, by creating greater freedom for them to succeed. This vision supports the path of providing local expertise and leadership combined with global knowledge and experience of the group," concludes Epstein.

For more, go to www.sagesouthafrica.co.za.