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New look for ad law firm and Three Cities hotel division
Clear Copy, an advertising law advisory service, has produced a new minimalist look with its second monthly newsletter, while Three Cities has rebranded its hotel division as Three Cities Exceptional Hotels.
Top: old design, bottom: new design
The new look is already being used on stationery and will soon be carried through to the Clear Copy website. Director, Gail Schimmel says, "We have opted for a cleaner and crisper look and feel, in line with the streamlined services that we offer." These include expertise in Advertising Standards Authority matters, including pre-publication advice and assistance with complaints and appeals; plain language 'translations', in association with Simplified, and Consumer Protection Act opinions in relation to marketing.
Three Cities Hotel Operating Division to be rebranded
The Three Cities Management was formed in 1988, as a hospitality group offering specialised services in the tourism industry. Today it manages and markets over 30 tourism and leisure properties, three campuses of The International Hotel School, an Equestrian Academy and uShaka Marine World in Durban. This has resulted in three distinct divisions, namely uShaka Marine World, Three Cities Management and The International Hotel School.
"In tough economic times it has become essential to set yourself aside from your competitors if you are to be successful. Besides the obvious method of discounting; providing exceptional, recognisable, well-priced, convenient service is what the group strives for, to win customers over," says Mike Lambert, Three Cities Group CEO.
"As a clear indication of our commitment to this cause, the Hotel Operating Division will be rebranded."
