World PR Day

Paul Reynell’s tribute to those who saw humans

Paul Reynell

Uncovering truths that unlock progress, understanding and impact

PR as bridge‑building infrastructure in a fragmented world

Lebo Madiba

PR is the dark arts of integrated marketing communications

Bridging divides through powerful storytelling

Khaya Buthelezi

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Get that punch line - winning tips for payoff lines

Using research on 230 South African brand payoff lines, informed by 2500 respondents, Bateleur Khanya, a brand research and strategy agency, has developed key insights into what makes a winning brand payoff line.

11 Mar 2011

The resulting 10 rules and two pitfalls for brand payoff lines are simply explained and illustrated in its document 'Tips to Payoff Lines'.

Download the document free of charge (159.55KB).

Top stories

Source: © 123rf The Department of Communications and Digital Technologies’ third draft of the White Paper on Audio and Audio-Visual Media Services and Online Safety proposes a sweeping redefinition of what counts as “media".

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The campaign is running OOH and on radio.

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Source:

Finance

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Students from Ekurhuleni West TVET College protested on Tuesday over unpaid NSFAS payments. Photo: Kimberly Mutandiro / GroundUp

Education

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Source: Reuters.

Finance

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Tourism & Travel

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Source: Supplied

Tourism & Travel

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HR & Management

Annual Impala Rustenburg Career Expo kicks off in August

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Image credit: Google DeepMind on Pexels

ESG & Sustainability

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Image source: kstudio from

Legal

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“It’s an honour to chair the inaugural GTMI board,” says GTMI chair Mark Cutifani. Image supplied.

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Former Anglo American CEO to chair GTMI's first board

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HR & Management

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Healthcare

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Image credit: Olia Danilevich on Pexels

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