Loeries

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Red & Yellow wins big with 13 Loeries

Honoris South Africa students shine at the 2025 Loeries Awards

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Nokulinda Mkhize: How Spiritual wellness is changing the workplace

Advertise your job vacancies

Jobs

Senior Designer Sandton
Snr Agency Client Service/Account Manager Pretoria
Creative Director Pretoria
Sales Representative Pinetown

More jobs Submit a job Open account

Get that punch line - winning tips for payoff lines

Using research on 230 South African brand payoff lines, informed by 2500 respondents, Bateleur Khanya, a brand research and strategy agency, has developed key insights into what makes a winning brand payoff line.

11 Mar 2011

The resulting 10 rules and two pitfalls for brand payoff lines are simply explained and illustrated in its document 'Tips to Payoff Lines'.

Download the document free of charge (159.55KB).

Top stories

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Marketing & MediaPublicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Publicis Groupe Africa 1 hour

#RAPT BizTrendsTV | Nokulinda Mkhize: How Spiritual wellness is changing the workplace

Marketing & Media#RAPT BizTrendsTV | Nokulinda Mkhize: How Spiritual wellness is changing the workplace

Danette Breitenbach 2 hours

Image credit: CSIR

HealthcareCSIR's microencapsulation facility to boost Africa's beauty industry

35 minutes

Marketing & MediaWork that matters: How OLC is turning brand purpose into real-world change

OLC Through The Line Communications 1 hour

Spark Media voted best print media owner, awarded Most Award

Marketing & MediaSpark Media voted best print media owner, awarded Most Award

Spark Media 51 minutes

Promoted

Meet South Africa's best-dressed team: Mphela & Associates Attorneys win the 2025 Imagemakers Award

LifestyleMeet South Africa's best-dressed team: Mphela & Associates Attorneys win the 2025 Imagemakers Award

ImageMakers 22 Oct 2025

More news

Marketing & Media

Online gambling ads: Somebody has to say “enough”

Sarah Britten 23 hours

One of Thanda’s Food Security Economic Development programme’s farmers harvesting food to sell in her community. Image supplied.

ESG & Sustainability

Woolies' R857m effort towards a hunger-free South Africa

2 hours

Daily Investor sponsored articles – the marketing strategy that works

Marketing & Media

Daily Investor sponsored articles – the marketing strategy that works

Broad Media 2 hours

Source:

Marketing & Media

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 22 hours

BizTrends2026 | Heralding the holidays

Marketing & Media

BizTrends2026 | Heralding the holidays

Bizcommunity.com 22 hours

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Marketing & Media

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Joe Public 21 hours

Pick n Pay narrows half-year losses

Retail

Pick n Pay narrows half-year losses

Siyanda Mthethwa 22 hours

Chinese car giant Changan launches in South Africa

Automotive

Chinese car giant Changan launches in South Africa

Imran Salie 21 hours

Hisense to open first store in SA

ICT

Hisense to open first store in SA

18 hours

Image source:

HR & Management

Why AI can't substitute human judgment in psycho-legal work - part 1

Natasha Gerber 19 hours

Coca-Cola to incur $1bn charge for African bottling stake sale

Retail

Coca-Cola to incur $1bn charge for African bottling stake sale

Anuja Bharat Mistry 21 hours

Image:

Education

Malaysian university confers Honorary Doctorate on President Ramaphosa

Neo Bodumela 21 hours

Source: X/@PRASA_Group

Construction & Engineering

SA sets 2030 rail target, seeks private investment

19 hours

Image credit: SA News

Healthcare

New hope for HIV prevention in South Africa with lenacapavir approval

20 hours

Image source: vecstock from

Legal

Unpacking ARB code changes affecting the advertising of alcohol brands on vehicles

Sarah Suleman 22 hours

Africa leads global hotel AI adoption, but data silos pose a challenge

Tourism & Travel

Africa leads global hotel AI adoption, but data silos pose a challenge

19 hours

Source: Couleur via

Agriculture

Chips lovers breathe a sigh of relief following falling potato prices

Paul Makube 20 hours

SA innovators unveil 'world’s first' sugarcane energy drink

Entrepreneurship

SA innovators unveil 'world’s first' sugarcane energy drink

1 day

First Cape Town Speed Classic hillclimb a hit with locals and fans

Automotive

First Cape Town Speed Classic hillclimb a hit with locals and fans

23 hours

Image credit: DSTI

ESG & Sustainability

South African women in STEM celebrated at the 2025 L'Oréal-Unesco For Women in Science Awards

21 hours

Passport overhaul aims to put SA travellers back on the global map

Tourism & Travel

Passport overhaul aims to put SA travellers back on the global map

22 hours

Desiree Barnes is crowned the 2025 Snowflake Rising Stars Winner

Lifestyle

Desiree Barnes is crowned the 2025 Snowflake Rising Stars Winner

dotGOOD 18 hours

Image credit: H&M Foundation

ESG & Sustainability

H&M Foundation explores the power of early-stage innovation

23 hours

Stumps and Sovereignty: South Asian cricket from empire to the digital age

Lifestyle

Stumps and Sovereignty: South Asian cricket from empire to the digital age

Sufghan Sarwar Khan 19 hours

Image source:

HR & Management

LAC rules reinstatement is not always the remedy to unfair dismissal

Bradley Workman-Davies 6 Oct 2025

Image credit: on Pexels

Healthcare

Socially conscious wellness: How South African beauty brands empower cancer survivors

1 day

Let's do Biz