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Get that punch line - winning tips for payoff lines

Using research on 230 South African brand payoff lines, informed by 2500 respondents, Bateleur Khanya, a brand research and strategy agency, has developed key insights into what makes a winning brand payoff line.

11 Mar 2011

The resulting 10 rules and two pitfalls for brand payoff lines are simply explained and illustrated in its document 'Tips to Payoff Lines'.

Download the document free of charge (159.55KB).

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