Brand building programme for executives

Says Thebe Ikalafeng, www.leadingbrands.org founder and The Brand Leadership Group MD, “The highly practical programme will bring executives up to date on the latest brands and branding trends and feature case studies presented by internationally acclaimed UNISA SBL lecturers and some of South Africa’s foremost brand practitioners.”

“The two-day format is ideal for busy managers, executives or alumni who want to increase their understanding or refresh their knowledge of current brand issues and gain the perspective they need to build successful brands an increasingly local and global competitive market,” says Ikalafeng.

The Leading Brands programme features a cross-disciplinary range of topics which include:

• Developing brand strategy
  
• The role of research in brand building
  
• Aligning personal brands with organisational brands
  
• New accounting regulations and brand valuation
  
• The law of brands
  
• Brand internalisation
  
• Case studies on global South African brands

The programme dates are as follows:

27 - 28 March 2007 (Johannesburg)

17 - 18 April 2007 (Cape Town)

24 - 25 July 2007 (Johannesburg)

Says Dr. Bernie van Zijl, manager of UNISA SBL Executive Education, “We’ve been developing the programme over a year in partnership with Leading Brands to ensure it meets the high academic and practical standards of UNISA SBL Executive Education, while presenting the very latest in global thinking on the practice of building brands.”

Go to www.sbleds.ac.za/sbl/events/sblevents.nsf (click on events) for more info.