The network is mainly aimed at the 16-35 year-old South African audience and offers its subscribers data that never expires; free access to music and entertainment (eight live TV music channels, 30 digital radio channels, movies, series, concerts and documentaries; and VIP tickets to exclusive events and lifestyle rewards.
“We have listened to our fans. They are permanently connected and they want more data, more content and more personalised rewards for their mobile investment. Trace Mobile is the answer to their mobile needs and we are very proud to be the first to launch such a service in South Africa that responds directly to what South African mobile consumers have been asking for, in these tough economic times,” said Leo Manne, senior vice president, Trace Southern Africa.
