Online meals free up Mom

Ready-made beef cottage pie for kids

“Busy moms with pressured lifestyles are looking for quality time at home with the family,” says Chef Direct co-owner Jonathan Akal. “Online meals give them more time with the ones they love - just what the caring mom ordered.”

Chef Direct produces and supplies fresh, preservative-free, ready-made meals, DIY cooking kits, children's meals, fitness meals and deli products such as sauces, custards and pestos.

Clients simply visit the online shop at www.chefdirect.co.za, sign up, go to the menu and place their order. The options are extensive, from family favourites to gourmet delights and specials and new meals are added every month.

Two days after the order, the meals are delivered by refrigerated truck to ensure the cold-chain is never broken. Chef Direct is building a top clientele, yet prices are comparable to those at any quality food store. The difference is everything is done for clients in SANAS-accredited kitchens.