New ways to drive mobile sales on Facebook

For the first time, businesses can find interested shoppers across Instagram and Facebook to drive sales on mobile.

Key details

• Dynamic Ads (formerly called Dynamic Product Ads):

• These are expanding to Instagram
• It is also extending the power of Dynamic Ads to travel advertisers by introducing new travel-specific dimensions, including location and time.
• Dynamic Ads will add new advanced capability to Custom Audiences from your website.
• Updates to Custom Audiences from your website:

• It is introducing new updates to Custom Audiences from your website that will enable advertisers to set audience rules that identify stronger intent signals, like frequency and time spent.

These new solutions address two trends that are completely reshaping how people discover products and experiences:

• People are spending more time on mobile, where they search less and browse mobile websites and apps more.• Mobile has quickly become a place where people discover, peruse and purchase.

Find out more here.