Virgin sings another tune

Comments Andre Hicks, marketing manager at Musica, "Over the years, Musica has expanded beyond its traditional core music business to a broader range of entertainment products, including DVDs (music and movies), gaming (including computer games), lifestyle accessories (clothing, figurines, novelty goods) and online entertainment. Musica aims to be the 'first choice popular entertainment experience' and now also offers customers a complete 'mobile' experience too."

Musica forms part of The Entertainment division of New Clicks Holdings South Africa.