During the promotion, Hansa Board of Approval “scouts” will visit selected bars, pubs and restaurants across the country where they will select consumers to be interviewed. To “apply” for the interview, consumers will play a series of interactive games which will then qualify them for entry into a draw to decide the second finalist. This finalist will compete against the SMS entry winner live on Metro FM on 29 August 2008 for the board member salary of R600 000.
Additionally, at selected pubs, restaurants and bars outlets across the country, consumers who purchase a Hansa Pilsener or Hansa Marzen Gold will receive a “salary slip”. The consumer will tear open the “salary slip” to discover whether an instant prize of Hansa merchandise, complimentary Hansa Pilsener or Hansa Marzen Gold, or a “cash bonus” of R1000 has been won.
