Writing for Public Relations

Participants will learn how to plan a successful communication strategy. An insight into the media environment and its demands will be given, as well as the tools to write a press release that will capture the attention of newspapers, radio and television. Participants will also learn how to identify newsworthy topics.

The main presenter of the workshop series is Dawid Botha, lecturer in Public Relations Management at the Cape Technikon. Marcus Brewster, celeb publicity guru and Rika de Ruiter, independent public relations consultant and former director of the Heart Foundation, will be the guest presenters.

The workshop series will focus on the following:
1. The public relations communication plan and the media.
2. Public relations writing for the media.
3. The role of websites and email in writing for public relations.

The cost of the workshop series is R2 150, including workshop material. Only 20 participants can be accommodated and the closing date for applications is 14 June 2004. Contact Maretha Joyce for more information or a registration form, at: Tel: 27 21 808 2167; Fax: 27 21 808 3676. Complete information and registration forms are available on: www.sun.ac.za/taalsentrum/EVD