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A magnet for marketing
Lithotech has combined paper with magnet technology for the first time in South Africa to launch Promagnet. This innovation sees the company integrating punch-out die-cut magnets onto a variety of paper stocks which is certain to attract the attention of the marketing and media conglomerate looking to connect with target audiences on a slightly more creative level.
Neil Birch, Lithotech CEO, says: "Lithotech delivers a comprehensive range of print and electronic solutions. We achieve this by encouraging innovation in the development of products and services, and by combining traditional high-quality printing methods with new technologies. Promagnet is evidence of this mandate and ensures that we remain trendsetters in consumer engagement."
Promagnet can be printed on both sides in full colour and with variable data such as text and graphic images for personalised applications. Magnets can be produced in various shapes and sizes with one or more magnets per page on a variety of paper stocks. This flexibility ensures myriad applications including reminders, useful telephone numbers, restaurant delivery booklets and emergency services amongst others.
