Start viewing your enterprise technology the way millennials do
I’m excited – because I believe there’s a huge opportunity waiting for companies that start viewing their enterprise technology the way millennials do.
Most companies I talk to today either have a strong technology stack, or they’re on a “digital transformation journey”. Many have enterprise software that can give them real-time dashboards of any aspect of the business, from what’s happening in a specific location at any time, down to how many tea bags they used last week.
Some have CRM suites that can practically predict their customers’ behaviour. They’ve got productivity software that can allow everyone in the business to collaborate and share like never before. Big data is simply their currency.
Harsh reality
But here’s a harsh reality. While we’re busy high-fiving each other because we got the latest version of SharePoint, millennials are looking at us and thinking: did we just get caught in a time-warp?
And here’s the problem: When most companies tell you they are undertaking a “digital journey”, what they really mean is that they want to use technology to make their business faster, more efficient and more profitable. But they often end up automating bad processes or using clunky technology that makes their people frustrated and unhappy.
Processes vs technologies
Millennials look at technology totally differently. They’re not particularly interested in making existing processes better; they want to make existing technologies better.
They’re not excited by a multi-year rollout of the latest enterprise software. They want their technology to work quickly and intuitively. They want immediate access to information, from numerous sources, in a way that makes sense to the way they view the world. They want to connect easily to the people they work with, and their broader networks, without having to worry about whether the company prefers Teams or Yammer.
Let’s face it. Enterprise software hasn’t exactly always been the cool kid of the technology world. But that’s changing fairly rapidly, as businesses – and their users – start to see the possibilities that are unlocked by technologies like in-memory computing, which basically allows us to make sense of the tsunami of data that washes over us every day.
Suddenly, at the prompting of millennials, we’re seeing enterprise software increasingly delivering and embracing the type of social communication that people use every day. This doesn’t just make businesses better at doing business: it also makes them more dynamic, vibrant places to work.
Influence of millennials not limited to big business
The influence of millennials on technology isn’t only limited to big business, though. In emerging economies across the world, we’re increasingly seeing small and micro-businesses using enterprise software in their day-to-day operations.
Their success is not only building a new breed of entrepreneurs in emerging economies across Africa, the Middle East and Europe – in many cases, it’s growing entire economies. Many of these micro-businesses are being run by millennials, who are meeting the challenge of unemployment in a traditional job market by creating their own future.
In a recent Wired article on how millennials are changing product development across the globe, Mathieu Turpault nails it: “What most of the analysts I’ve read don’t get is that millennials are the first generation to truly live by its own set of consumer and business rules. As consumers, they expect the brands they follow to share their principles (much as Gen X and Boomers did before them). But as entrepreneurs, they’re also able to deliver on it.”
Unprecedented resutls
I have recently pushed my own organisation to dramatically increase the percentage of millennials in our workforce. We are doing this systematically, and most importantly, with great respect for our most experienced professionals. The results are unprecedented.
Unlike many previous 20th-century market shifts, the digital revolution is unbelievably swift. There’s no doubt that empowering millennials will help business move from a state of planning to one of leading. Perhaps it’s time for us to let the digital natives loose on our enterprise software stacks. Our businesses may never be the same again, but they will more than likely still be here tomorrow.
About Steve Tzikakis
Steve Tzikakis is SAP president EMEA South.
