TweetDeck might not be free for much longer
Outed by The Verge, the social networking company is engaging with users through a survey to “assess the interest in a new, more enhanced version” of the web app.
“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals,” a company spokesperson told the site.
This “advanced Tweetdeck experience”, as Twitter dubs it, will boast “more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter”.
Added benefits
This means that services like post alerts and composing updates on the app itself may soon be hidden behind a paywall, but comes with added benefits of in-app analytics features from Twitter’s Dashboard.
Although not integral to average users of Twitter, TweetDeck has revolutionised how power users of the social network engage with its often dizzying levels of information. Twitter bought the UK-based company in 2011, and has since rubbished the original Adobe Air-based version, the actual Windows standalone program, and has moved to a web-based app.
In its original Adobe Air form, the app also allowed users to view trending topics, and view embedded Instagram, TwitPic and other services’ media.
Shinier version for companies, power users
The company hasn’t explicitly stated that there’ll be two future tiers of TweetDeck though — a free and subscription service — so we can’t confirm that Twitter is shutting the service’s doors to non-paying customers. It’s only hinting that a shinier version could be released to cater for companies and power users.
Marketing speak? Indeed.
We can however, say that Twitter can’t continue losing financial ground to its competitors for much longer. Perhaps this is the remedy it has needed all along?
Source: Memeburn
Memeburn is a website that focuses on everything digital in the emerging markets sphere, from current events in the world of social media, mobile and general technology, to in-depth interviews and local features.
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About Andy Walker
Camper by day, run-and-gunner by night, Andy is editor at Memeburn and prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn.
