A huge hand reaching for a Heineken has been erected on the side of Johannesburg's M2 highway as part of a new ad campaign for the brew. The building wrap was custom-designed and measures over 1 000m².
Implemented by Primedia Unlimited's outdoor advertising company Wideopen Platform and created by Lobedu Leo Burnett in collaboration with media agency Nota Bena, the Heineken advert is situated on 60 Juta Street.
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