What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Making a boom with Espatada
To create consumer awareness of the launch of its new Espatada, Nando's mall advertising specialist Primall Media used its 'Parking Boom Entry Point' medium at key shopping centres around the country.
Darren Katz, Primall Media Director, says: "Primall Media was looking to grow market share for the Nando's brand and what better way to prompt purchase than while people are shopping?
"Shopping mall advertising across major South African cities is a great way of creating even more demand for Nando' s as a fast food must-have. Primall Media steers foot traffic towards purchase point through top-of-mind awareness within the mall environment."
The campaign, which launched in late August, will run until 25 September. Other campaign elements include consumer promotions, television commercials, print and radio advertising.
