Making a boom with Espatada

Darren Katz, Primall Media Director, says: "Primall Media was looking to grow market share for the Nando's brand and what better way to prompt purchase than while people are shopping?

"Shopping mall advertising across major South African cities is a great way of creating even more demand for Nando' s as a fast food must-have. Primall Media steers foot traffic towards purchase point through top-of-mind awareness within the mall environment."

The campaign, which launched in late August, will run until 25 September. Other campaign elements include consumer promotions, television commercials, print and radio advertising.