Riding with the brand

Standard Bank, First National Bank, ABSA and Nedbank, together with Postbank, recently launched Mzansi, which was strategically launched at some of South Africa's busiest taxi ranks in Gauteng, Polokwane, Port Elizabeth, Kwa Mashu and Khayalitsha.

To expose and entrench this new brand among the targeted market, ComutaNet suggested and implemented interior (160) and exterior (80) taxi branding and flighted a Mzansi educational campaign on Rank TV.

Supporting the initiatives were interactive promotions at taxi ranks countrywide, leaflet distribution and industrial theatre programmes illustrating Mzansi' s benefits

Brian Lindquist, ComutaNet Marketing and Sales Director says: "ComutaNet provided an integrated campaign that enabled commuters to be aware of Mzanzi' s value to themselves, namely to assist them become more economically active and to add value to their lives."