What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Rainbow Chicken full of Shoppa Show flava
With the launch of Rainbow Chicken's new Spice Flava range, a Shoppa Show took the products to retailers in Gauteng, Limpopo and Mpumalanga. The key messaging and benefits of the new range were amplified through entertainment, education and sampling.
The vibrant and energetic MC also rewarded consumers with instant prizes. As part of the spicy entertainment, members of the audience participated in the "Flava of Fortune" game. Two chefs were on site to cook Spice Flava Chicken Pieces to perfection providing consumers with the opportunity to experience the tasty new flavours.
"With the launch of a new product, intense planning and focus is required. The Spice Flava campaign was a challenge in the beginning, but the team have done a great job thus far and client is extremely happy," says Vaughan Berry of Provantage Out of Home Media.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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