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Low cost carrier launches in-flight TV

10 Nov 2008

Low cost airline Mango will launch its in-flight entertainment system, Mango TV, on 1 December 2008, it announced yesterday, Sunday 9 November. Operated by Six Degrees Media, the in-flight system, viewed via bulkhead mounted LCD monitors on all flights, will feature selected programming and commercial elements.

“All Mango's new generation Boeing 737-800 aircraft are equipped with LCD monitors and, following much research, we have compiled programming that will entertain our guests during flights on all our routes,” said communication manager Hein Kaiser.

Mango TV will be free of charge and costs will be subsidised through advertising revenues. Programming will range from destination-based information through to fashion, comedy, edutainment and sport, says Kaiser. The in-flight entertainment system, apart from entertaining passengers, is underpinned by a revenue model which, in turn, is designed to help to keep Mango's fares consistently the lowest in the market.

The launch coincides with Mango celebrating its second birthday.