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Clear Channel launches ‘techno' light box
Clear Channel Outdoor launched its “aesthetically ‘techno'” CitiPod in South Africa – allegedly the first format of its kind in the world – last week. The CitiPod is an internally illuminated light box with a subtle halo surround, designed for Clear Channel Outdoor by Brian Steinhobel of Steinhobel Design.
The halo colour can be customised to match the advertising design, thereby enhancing the impact of the message, and creating a warm ambiance around the structure. According to Clear Channel, the “high-tech, reliable scrolling mechanism has been perfected by Prismaflex International, strategic international partners with Clear Channel Outdoor worldwide”.
In the official opening speech at the launch on Thursday, 24 May 2007, Bazil Lauryssen, MD of Clear Channel Independent, commented, “The CitiPod targets the ultra-trendy, discerning consumer and has been designed as a natural extension to the highly successful Citilite range which Clear Channel introduced into South Africa a few years ago.
"The strategically packaged networks of CitiPods allow advertisers the opportunity to target high LSM consumers in key geographical areas.”
