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Finalists selected for Street Pole Ads Awards
Four finalists have been shortlisted from more than 135 entries received in the 2006/2007 Street Pole Ads Awards. Finalists now proceed to the public voting stage of this year’s competition, and depend on your votes as they vie for a trip for two people to attend the 2007 Cannes Lion Advertising Festival.
Vote for your favourite ad online at www.adreach.co.za between 1 and 31 March 2007 to help determine which campaign deserves the R80 000 grand prize, and receive automatic entry into the lucky draw for a R20 000 cash prize. The winning campaign, as well as the winner of the cash prize, will be announced during the first week of April.
The four finalists (in no particular order) in the 2006/2007 Street Pole Ads Awards, facilitated by Gas Advertising on behalf of client Street Pole Ads, are:
Berocca: Stay Sharp
Agency: JWT Johannesburg
Client: Bayer
Product: Berocca
Exec CD: Rob Mclennan; CD: James Daniels;art director: Leon Moodley; copy writer: Erin Brooks
SANBS
Robyn van den Heever (Internal Creative Person at the South African National Blood Service)
Financial Mail
Agency: JWT Johannesburg
Client: Financial Mail
Art director: Dave Strappini; copy writer: Neil Ross
Metro FM: Aids Awareness
Agency: Network BBDO
Client: Metro FM
Art director: Nicholas van Renen; copy writer: Xolisa Radebe
Each of the clients listed above stands in line to win a R100 000 Street Pole Ad campaign, should its creative be selected as the overall winner; and all four campaigns will be entered into the Outdoor Media Category at Cannes.
The judging panel consists of Festus Masekwameng (TBWA\Hunt\Lascaris), Vanessa Gibson (Ogilvy), Brad Reilly (Network BBDO), Gareth Lessing (Lowe Bull) and Liam Wielopolski (The Jupiter Drawing Room).
