[PRISM Awards 2014]: All the winners
The Public Relations Institute of Southern Africa (PRISA) 2014 PRISM Awards took place last night in Sandton. And here are the winners! Congratulations to all of you.
Overall Gold winner
| Campaign name | Consultancy | Client |
|---|---|---|
| Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa |
Winners of the PRISM Awards’ first-ever Campaign of the Year Award: Atmosphere Communications for the Launch of the Burger King in South Africa campaign on behalf their client Burger King South Africa. From left to right: Marise Lerm, Nicola Nel and Tiana Lambert.
Gold Awards
| Category | Campaign | PR Consultancy | Client | Sponsor |
|---|---|---|---|---|
| Community Relations | Deskbags | PR Worx | Deskbags | Mango |
| Corporate Responsibility | Faces of Hope KFC | Ogilvy Public Relations Johannesburg | KFC South Africa | Zoom Photography |
| Launch of a New Service, Product or Category | Launch of Burger King in South Africa | Atmosphere Communications | Burger King South Africa | Facebox |
| NGO Campaign | Purple for Preemies | Ogilvy & Mather Cape Town | Newborns Groote Schuur Trust | |
| Sponsorship | Mango Ballet | RedStar Communications | Mango | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | Robben Island Balloon Run | Positive Dialogue Communications | Launchpad for Charity Foundation | DM Events |
| Crisis Management | You change our ad | Hill & Knowlton Strategies SA | Brightrock (Pty) Ltd | Innovative glass |
| Media Relations | Stellenbosch 2013 | Ogilvy & Mather Cape Town | Stellenbosch University | Bizcommunity |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Douwe Egberts Yawn Machine | Joe Public & Retroviral | Douwe Egberts | Apex Media |
| Public Relations on a Shoestring | Direct Axis Petrol Price Infographic | 2Stroke | Direct Axis | The Carousel Casino and Entertainment World |
| Best Up-and-coming Public Relations Professional | Shannon Roscher | PR Worx | ||
| Best Public Relations Professional | Chantal Riley | PR Worx | Afroflame | |
| Lifetime Achievement Awards | Madelain Roscher | PR Worx | University of the Free State | |
| Best Small Public Relations Consultancy | Positive Dialogue Communications | Paper Packaging Place | ||
| Best Mid-sized Public Relations consultancy | Atmosphere Communications | Anglo American | ||
| Best Large Public Relations Consultancy | FleishmanHillard SA | DDI Africa | ||
| Campaign of the Year | Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa | Anglo American |
FleishmanHillard SA won the Award for top Large Public Relations Consultancy. Pictured here is Kevin Welman, Managing Director of FleishmanHillard SA.
Silver Awards
| Name of Category | Campaign name | Consultancy / company | Client | Sponsor |
|---|---|---|---|---|
| Business-to-Business | Igniting South Africa's Entrepreneurial Spark | Epic Communications | Sanlam/Business Partners Entrepreneur | Burlington Data Print |
| Consumer Public Relations for an Existing Product, Service or Category | Chappies Did you Know | Plato Communications cc | Mondelez South Africa | The Maslow Hotel |
| Corporate Responsibility | Clorets | Plato Communications cc | Mondelez South Africa | Zoom Photography |
| Launch of a New Service, Product or Category | Webfluential goes Viral | Tribeca Public Relations | Webfluential | Facebox |
| NGO Campaign | Congenital Heart Defect (CHD) Awareness | FleishmanHillard SA | The Hudson Initiative | |
| Public Sector | War on Waste | Ogilvy Public Relations Johannesburg | Pikitup Johannesburg | |
| Technology | Launch of Virgin Mobile's Braamfontein Flagship Store | Atmosphere Communications | Virgin Mobile | Upstage |
| Sponsorship | Captain Morgan Sponsorship of the 2013 OppiKoppi Festival | Eclipse Public Relations | Brandhouse | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | DM Events |
| Corporate Communication | Growing the GIBB brand | Ogilvy Public Relations Johannesburg | GIBB Engineering | PEAR |
| Crisis Management | Zoo Mamba | RedStar Communications | National Zoological Gardens, Pretoria | Innovative glass |
| Internal Communication | Communication Excellence delivers Agri-Incubation Production Increase | Development Communication Solutions | Timbali Technology Incubator | Blue Apple |
| Media Relations | Nokia Man of Steel | FleishmanHillard SA | Nokia | Bizcommunity |
| Publications | Models & Pageantry South Africa | PR Worx | Models & Pageantry South Africa | Sappi |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | Apex Media |
| Public Relations on a Shoestring | Nik Wallenda - Skywire live with Nik Wallenda | FleishmanHillard SA | Discovery Networks | the Carousel Casino and Entertainment World |
| Campaign of the Year | Launch of Burger King South Africa | Atmosphere Communications | Burger King South Africa | Anglo American |
| Campaign of the Year | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum | Anglo American |
| Campaign of the Year | Faces of Hope KFC | Ogilvy Public Relations Johannesburg | KFC South Africa | Anglo American |
| Campaign of the Year | Sporting Best SA#Be The Stud | Greater Than in collaboration with Made | SportingbetSA | Anglo American |
Atmosphere Communications won the Best Mid-Sized Public Relations Consultancy Award. From left to right: Marise Lerm and Nicola Nel.
Bronze Awards
| Category | Campaign | PR Consultancy | Client | Sponsor |
|---|---|---|---|---|
| Community Relations | Dettol Global Handwashing Day | FleishmanHillard SA | Reckitt Benckiser | Mango |
| Consumer Public Relations for an Existing Product, Service or Category | Chappies Edible Art | Ogilvy and Mather Cape Town | Mondelez | The Maslow Hotel |
| Launch of a New Service, Product or Category | Stimorol Sensations | Plato Communications cc | Mondelez South Africa | Facebox |
| Technology | EMC Public Relations | Redline | EMC Southern Africa | Upstage |
| Sponsorship | Sanlam | Atmosphere Communications | Sanlam Foodwinedesign Fair | Sun International |
| Best Use of an Event to Build / Change Reputation (Event Management) | United Against Malaria | RedStar Communications | United Against Malaria | DM Events |
| Corporate Communication | Mango | RedStar Communications | Mango | PEAR |
| Internal Communication | Chappies Internal Drive | Plato Communications | Mondelez South Africa | Blue Apple |
| Media Relations | Rocking the Daisies Music and Lifestyle Festival 2013 | Voice Factory Communications | Rocking the Daisies | Bizcommunity |
| Publications | UFS Undergraduate recruitment "Learners become leaders at Kovsies. Know it. Become one of us." | Brandwealth | University of the Free State (UFS) | Sappi |
| Social Media for Public Relations (Best Use of Social to Lead a Programme) | Man of Steel | FleishmanHillard SA | Nokia | Apex Media |
| Public Relations on a Shoestring | Mango Ballet | RedStar Communications | Mango | The Carousel Casino and Entertainment World |
Tracy Jones from Positive Dialogue Communications, winners of the category: Best Small Public Relations Consultancy.
Special mentions
| Category | Campaign | PR Consultancy | Client |
|---|---|---|---|
| Consumer public relations for an existing product, service or category | Douwe Egberts Yawn Machine | Joe Public and Retroviral | Douwe Egberts |
| Launch of a new service, product or category | Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum |
| Internal communication | Move in, Move on, Move forward | Wilding McArdle Wilson | Standard Bank |
| Social Media for public relations (best use of social to lead a programme) | Burger King South Africa Launch | Atmosphere Communications | Burger King South Africa |
| Social Media for public relations (best use of social to lead a programme) | Setting the Mining Lekgotla agenda through citizen journalism | Ogilvy Public Relations Johannesburg | Anglo American |
| Public relations on a shoestring | Launch of the SPI National Portrait Award | Atmosphere Communications | Sanlam Private Investments |
