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Stores use music to boost sales, this startup applies the concept to online retailers
There's a clear, demonstrated effect of music on sales performance, with the right kind of tune helping stores significantly increase footfall and influence purchase decisions.
Image source: Ventureburn.com
Research from Gensler (PDF Link) also shows that the use of music can help businesses create emotional engagement around their product and strengthen their brand. And, as almost every marketer will tell you, consumers buy experiences and products from brands they personally identify with.
Read more on Ventureburn.com.
