Regional content for commuter channels

It has partnered with Urban Brew, which will assist with supplementing content in the Gauteng, KwaZulu-Natal and Port Elizabeth regions through its Soweto TV, 1KZN TV and Bay TV channels and with Cape TV (CTV) for the Western Cape.

"Soweto TV has grown from a small community channel in television broadcasting to a current viewership of 2.7 million. Having Soweto TV on Massiv TV's taxis and busses gives us the opportunity to reach viewers that otherwise would not be watching," notes Elize Viljoen, manager, Urban Brew Broadcast Unit. "It also gives us the opportunity to market upcoming programming. We currently show extracts from Kasi Kitchen, The LKG show , Sowetop10 and Late Night with Nimrod - four of its flagship shows."

"CTV is also very pleased in partnership, hoping that more Capetonians will get to know it," notes Karen Thorne, CTV station manager. "We are here to serve the community by broadcasting less commercial but eye-opening and educational content, highlighting social development that inspires people to dig deep and uplift themselves and their communities. Initial programmes include The Taxi, hosted by Solly Philander and The Better Place."

New content daily

Material will be collated with news and sports features and edited to its format and brand. Content will be new daily and uploaded through its leading 3G technology. Exclusive to the company, 3GTVm is able to deliver TV content to any mobile platform located anywhere in the world that enjoys some form of GSM coverage, at any time of the day.

Regional content will allow the commuter channel to be seen as an operational TV channel. The change will also allow further engagement, as commuters enjoy local relevance and can interact accordingly with the station. Advertisers continue to benefit as the target market becomes more precise and defined. Together with locality-based advertising, the platform continues to add an attractive option and deliver media opportunities to clients.

"The partnership with Urban Brew and Cape TV is a coup in terms of South African media effectively working together for greater brand benefit," notes Greg Bruwer of Massiv TV. "All parties serve to gain in many ways from the sharing of content, brand and platform."

For more, go to the Massiv TV Facebook page.