loveLife's second message addresses materialism

Self-worth and identity are part of loveLife's “Make Your Move” strategy, which addresses the social determinants of HIV. The new message, Do you disappear without your gear? speaks directly to the role of materialism in defining self-worth. Many young people think that if they have the hottest clothes or latest “things,” people will “see” or notice them, seemingly reinforcing their self-esteem.

Do you disappear without your gear? aims to provoke young people to think about who they are beyond the fancy “things”, asking them that if all of those things didn't exist, would that change who they are? The PSA also aims to show young people that what is most important is who you are, not what you have or don't have - as each and every person is someone of worth.