What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
South African Tourism, BBC World sign ad deal
BBC World, BBC's international news and information channel, recently signed a major advertising deal with South African Tourism for a campaign until July 2007 that includes advertising spots and vignettes created inhouse by BBC World, reports Indiantelevision.com. South African Tourism will sponsor various BBC World programmes as part of the campaign.
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