SA's empowerment captains reveal all in new series
In a new series on Summit TV, leaders in organisations such as Metropolitan Asset Managers, Moreland Developments, Xstrata and the MAPPP SETA bring viewers face-to-face with South African businesses' views, strategies and insights about the current empowerment framework from their industry-specific vantage points. The Impumelelo Empowerment Series is the first partnership of its kind between Summit TV and TopCo Media.
The Impumelelo Empowerment Series sees Aakash Bramdeo, of e.tv news fame, interview guests - all captains of SA business and industry - about their organisation's empowerment issues and goals. The eight-minute empowerment-focused feature series is sponsored by the Impumelelo: SA's Top Empowerment Companies publication and will be broadcast three times a week with two repeats.
Impumelelo, now in its seventh edition, is a directory of SA's top business-to-business empowerment and transformation companies. Published by TopCo Media, it showcases the empowerment and business successes and achievements across government and private business sectors, benchmarking the best empowered companies in the country.
Summit TV, on DStv's channel 55, is aimed at the country's top business decision makers and allegedly attracts over 180 000 viewers, of which 58% are CEOs, MDs, business owners or senior management.
In the first programme, Aakash Bramdeo speaks to Metropolitan Asset Managers managing director, Abel Sithole. In subsequent programmes, he interviews Bongani Gumede: Moreland Developments' Director of Corporate Services; Xstrata's Communications Manager: Songezo Zibi and the CEO of MAPPP-Seta: Melanie Bernard-Fryer.
The series is intended to present both the publication and advertisers with a brand extension programme that offers the opportunity to align and consolidate their media campaigns across different media while remaining part of Impumelelo.
