When losing is a good thing

Unlike other "reality make-over" type shows, e.tv's new weight-loss reality show, The Biggest Loser, will focus on exercising the right way, losing weight naturally and promoting positive and healthy living. After years of failed fad diets and unsuccessful exercising, 12 overweight people will begin a journey together in hopes of reaching their goal of weight-loss, getting in shape, and being healthy.

Throughout the series, the cast will get the chance to compete for prizes and once-in-a-lifetime experiences such as a gourmet meal prepared by celebrity chef Juan Carlos "The Calorie Counter" Cruz and a helicopter ride over Los Angeles. Most importantly, they will work towards becoming self-confident about their accomplishments and physical appearance.

Each week, two competing teams headed by celebrity fitness trainers Bob Harper and Jillian Michaels will follow diet and exercise plans to undergo radical physical makeovers. Physical challenges, surprising alliances and irresistible temptations make the competition even tougher for the contestants, who ultimately have to decide which player gets eliminated each week.

In the end, The Biggest Loser becomes the biggest winner, walking away with a healthier body - and U$250 000.

The Biggest Loser starts on Monday, 11 September 2006, at 8pm.