Made possible by:
#Loeries2017: All the Integrated Campaign finalists!
Finalists have been announced in the Loeries' Integrated Campaign category, which is sponsored by AB In-Bev.
| INTEGRATED CAMPAIGN | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public Pty Ltd | Afronaut | Chicken Licken | Hotwings |
| Net#work BBDO | Here's to US | Diageo | Tusker Lager |
| Net#work BBDO | Vagina Varsity | SCA | Libresse Pantyliners |
| King James II | The Saxonwold Shebeen | Twin Peak Projects | Twin Peak Projects |
| King James II | Pa Rum Pum Pum Pum | Pick n Pay | Christmas |
| Ogilvy Cape Town | Technically | Volkswagen South Africa | Volkswagen Genuine Parts |
| TBWA\RAAD | Camelpower | Nissan | Automotive |
| OGILVY & MATHER AFRICA | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| Joe Public Pty Ltd | A Moment For Mom | Jet | Babyfair |
| Y&R Dubai | One Book for Peace | Interreligious Council of Bosnia and Herzegovina | One Book for Peace |
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Soundbite |
| Joe Public Pty Ltd | See Money Differently | Nedbank | Brand |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month |
| Joe Public Pty Ltd | In her Shoes | Jet | Mother's Day |
| J. Walter Thompson | The Campaign That Never Saw The Light | Saudi Telecom Company | Coverage |
| King James Group | The Perfect Life Integrated | Glacier by Sanlam | Glacier by Sanlam |
| J. Walter Thompson | Unveil | Saudi Telecom Company | Coverage |
| King James Group | Uk'Shona Kwelanga | Sanlam | My Choice Funeral Plan |
| Wunderman South Africa | #MoreThanData | Investec Private Banking | Investec Private Banking |
| Wunderman South Africa | There's a show for that | ShowMax | ShowMax |
| King James Group | Settle | Sanlam | Brand |
| Mama Creative | The Shabbat Project | Office of the Chief Rabbi of South Africa | The Shabbat Project |
| Hellocomputer, Johannesburg | #INTERNETAPPROVED | Toyota | C-HR |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA |
Loeries' Integrated Campaign judges
- Regional judge: Daniel Correa, creative director at Impact BBDO, Dubai, UAE
- Steve Babaeko, CEO/CCO at X3M Ideas, Lagos, Nigeria
- Ahmed Tilly, CCO at FCB Johannesburg, South Africa
- Pete Case, CCO at Ogilvy, Cape Town, South Africa
- Peter Khoury, CCO at TBWA, Johannesburg, South Africa
- Kirk Gainsford, ECD at Mullen Lowe, Cape Town, South Africa
- Fran Luckin, ECD at Grey, Johannesburg, South Africa*
- Neo Mashigo, ECD at M&C Saatchi, Cape Town, South Africa
- Sbu Sitole, co-founder and CCO at The Odd Number, Johannesburg, South Africa*
- Graham Lang, CCO at Y&R South Africa and Africa, Cape Town, South Africa*
*Also on Craft panel
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
