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LifestyleMeet South Africa's best-dressed team: Mphela & Associates Attorneys win the 2025 Imagemakers Award
ImageMakers 22 Oct 2025
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| BRAND IDENTITY & COLLATERAL DESIGN - DIRECT & PROMOTIONAL MAIL | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| King James Group | Sanlam J&B Met Accreditation Pack | Sanlam | Financial services |
| Derrick | Last Lions Top Cap | Absa Barclays | Cape Epic - Route Launch |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Publicis Machine | Red Bull Summer Edition | Red Bull | Red Bull Summer Edition |
| Thirtyfour | Trading Post | Musgrave Gin | Musgrave Gin |
| Thirtyfour | Biltong Box | South African Breweries | Castle Lager |
| Thirtyfour | Scout Badges | Campworld | Campworld |
| Y&R South Africa | #BreakTheMould | Cape Talk | Gender Free Toys |
| The Hardy Boys & THB Disturbance | Geisha Stories for Life | Geisha | Promotional Mailer |
| Sunshinegun | Perinaise Lenticular Box | Nando's | Nando's Perinaise |
| M&C Saatchi Abel | Perfect Hiding Place | Takealot.com | MANS Razors |
| Mullen Lowe Johannesburg | SANBS Direct Mailer | SANBS | n/a |
| Mullen Lowe Johannesburg | Connect | Nestle Professional | Nestle Professional |
| Ogilvy & Mather Cape Town | Amarok Social Test Drive | Volkswagen South Africa | Amarok |
| Demographica | Resolute | BMW | The all-new BMW 7 Series |
| J Walter Thompson Cairo | Downtown Fonts | Al Ismaelia For Real Estate Investment | Fonts |
| Parsons Branding | The Festive Times | Topline Distributors | Topline Tools |
| BRAND IDENTITY & COLLATERAL DESIGN - GENERAL COLLATERAL | |||
| The Jupiter Drawing Room Cape Town | Hologram Flyers | Interactive Africa | Design Indaba Festival 2016 |
| Circle Branding by Design | Sunlux Collection | Sunlux | Sunlux |
| The Jupiter Drawing Room Cape Town | Responsive Business Card | Virgin Radio International | Virgin Radio |
| The Jupiter Drawing Room (South Africa) Johannesburg | Teaching Typefaces | Reddam House | Learning Aids |
| Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Thirtyfour | Awkward Silence | Warwick Wines | Awkward Silence |
| Thirtyfour | Maps | Campworld | Campworld |
| Ogilvy & Mather Cape Town | Gumtree Christmas Wrapping Paper | Gumtree SA | Gumtree.co.za |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| Ogilvy & Mather Cape Town | Anti-Fashion Show | NSRI | NSRI |
| Mullen Lowe | PERi-THREAD Book | Nando's | n/a |
| Black River FC | Payslip Dreams | Reach for a dream | Payroll giving |
| Ogilvy & Mather Cape Town | Ziyabanda Ice Vinyl | SABMiller | Castle Lite |
| FCB Cape Town | Perfectly Blended | Retsol | Equatorial Coffee |
| M&C Saatchi Abel | The Nedbank Wonderland Project | Nedbank | The Nedbank Wonderland Project |
| FCB Africa (Pty) Ltd | Coca-Cola Emoticans Campaign | Coca-Cola | Coca-Cola Share A Coke |
| TBWA\RAAD | One-Drop Bottle | Pril | Dishwashing Liquid |
| BRAND IDENTITY & COLLATERAL DESIGN - IDENTITY PROGRAMMES | |||
| Circle Branding by Design | Cabanas | Cabanas | Cabanas |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Grid Worldwide Branding (Pty) Ltd | School of Disruption | Lemon Farm | Lemon Farm |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| The Jupiter Drawing Room Cape Town | Cymatic Identity | Virgin Radio International | Virgin Radio |
| The Jupiter Drawing Room Cape Town | Experience the wonder of creativity | Interactive Africa | Design Indaba Festival 2016 |
| Publicis Machine | Singita Coffee Table Book and Collateral | Singita | Singita Private Game Reserves |
| The Hardy Boys & THB Disturbance | Geisha Stories for Life | Geisha | Stories for Life |
| Sunshinegun | Nando's Global Visual Identity System | Nando's | Visual Identity System |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Qatar Identity |
| Ogilvy & Mather Cape Town | Strike Identity Redesign | Strike | Strike |
| Parsons Branding | Make it Pop | Topline Distributors | Pop Furniture & Decor Paint |
| BRAND IDENTITY & COLLATERAL DESIGN - LOGOS | |||
| Shift Joe Public | Citizens in Partnership with Government | Citizens in Partnership with Government | Citizens in Partnership with Government |
| Switch | VIA | South African Airways | Business Class Lounge |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| The Jupiter Drawing Room Cape Town | Cymatic Logos | Virgin Radio International | Virgin Radio |
| Switch Design Cape Town | No 3 Silo | V&A Waterfront | No 3 Silo |
| Xfacta Consulting Services CC. | Braamies.co.za | South Point | Braamies.co.za |
| Switch | Hall of Light | Johannesburg holocaust and genocide centre | Hall of Light Logo |
| OpenCo - The Open Collaboration | Kukhanya Bha! | IKwekwezi FM / SABC Radio | Brand |
| FoxP2 | Animal Dentistry | Cape Animal Dentistry Service | Cape Animal Dentistry Service |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Qatar Wordmark |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| BRAND IDENTITY & COLLATERAL DESIGN - POSTERS & BILLBOARDS | |||
| Memac Ogilvy Dubai | Bedroom | IKEA | IKEA |
| Memac Ogilvy Dubai | Kitchen | IKEA | IKEA |
| Memac Ogilvy Dubai | Living Room | IKEA | IKEA |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| DDB | Sit down to save lives | SANBS | Blood Donations |
| Grid Worldwide Branding (Pty) Ltd | Race Must Fall | Anti-Est. | Anti-Est. |
| Y&R South Africa | Target - Lady | Gun Free South Africa | GFSA |
| Y&R South Africa | Target - Mamma | Gun Free South Africa | GFSA |
| Y&R South Africa | Target - Student | Gun Free South Africa | GFSA |
| J.Walter Thompson Beirut | Giraffe | Coca-Cola | Coca-Cola long can |
| Xfacta Consulting Services CC. | Book Fair | Kingsmead College | Kingsmead Book Fair |
| Xfacta Consulting Services CC. | Book Fair | Kingsmead College | Kingsmead Book Fair |
| J Walter Thompson Cairo | Downtown Fonts | Al Ismaelia For Real Estate Investment | Fonts |
| OpenCo - The Open Collaboration | The Mark Of Bravery | Soweto Gold | Soweto Gold '76 |
| Grid Worldwide Branding (Pty) Ltd | Noise | Anti-Est. | Anti-Est. |
| Grid Worldwide Branding (Pty) Ltd | F-Bomb | Anti-Est. | Anti-Est. |
| Grid Worldwide Branding (Pty) Ltd | You don't have to Shout to be Heard | Anti-Est. | Anti-Est. |
| OpenCo - The Open Collaboration | I Am '76 | Soweto Gold | Soweto Gold '76 |
| Grid Worldwide Branding (Pty) Ltd | Noise | Anti-Est. | Anti-Est. |
| CREATIVE USE OF PAPER | |||
| DDB | Magic Seats | Honda Motors Southern Africa (PTY) Ltd | Honda Jazz |
| King James Group | Sanlam J&B Met Accreditation Pack | Sanlam | Financial services |
| Black Africa Brand Counsulting | L'Atelier book | Absa Barclays | L'Atelier Commerative book |
| Thirtyfour | Maps | Campworld | Campworld |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| Ogilvy & Mather Cape Town | Soccer Star | Audi SA | Audi Space Frame |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| Mullen Lowe | Connect 2016 - Magnetism | Nestle Professional | Nestle Professional |
| Mullen Lowe | PERi-THREAD Book | Nando's | n/a |
| FCB Cape Town | Perfectly Blended | Retsol | Equatorial Coffee |
| Ogilvy & Mather Cape Town | School Boy | Audi SA | Audi Space Frame |
| Ogilvy & Mather Cape Town | Ballerina | Audi SA | Audi Space Frame |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| DESIGN CRAFTS - ILLUSTRATION | |||
| Grid Worldwide Branding (Pty) Ltd | Freedom | Anti-Est. | Anti-Est. |
| The Hardy Boys & THB Disturbance | Geisha Stories for Life | Geisha | Promotional Mailer |
| Haas Advertising | Magic awaits | V&A Waterfront | Kids Ahoy |
| Sunshinegun | Appetite Appeal - Supergrain Salad | Nando's | Food Illustration system |
| Sunshinegun | Nando's Afroklectic Patterns | Nando's | Original Pattern Art |
| Sunshinegun (Pty) Ltd | Appetite Appeal - Vinho Spritzers | Nando's | Food Illustration system |
| Sunshinegun (Pty) Ltd | Appetite Appeal - Fino Sunset Burger | Nando's | Food Illustration system |
| DESIGN CRAFTS - PHOTOGRAPHY | |||
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Signature Photography |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Signature Photography |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Signature Photography |
| Ogilvy & Mather Cape Town | Rise and Shine | Shoprite Group | Topstars |
| Ogilvy & Mather Cape Town | Awaken your hidden talent | Shoprite Group | Topstars |
| Ogilvy & Mather Cape Town | Power up your vocal chords | Shoprite Group | Topstars |
| Ogilvy & Mather Cape Town | Stand Out | Shoprite Group | Topstars |
| Parsons Branding | Top Tools | Topline Distributors | Topline Tools |
| DESIGN CRAFTS - TYPOGRAPHY | |||
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | Freedom | Anti-Est. | Anti-Est. |
| Y&R South Africa | Limited Edition | Russian Bear | Russian Bear/Riky Rick Limited Edition Bottle |
| The Jupiter Drawing Room (South Africa) Johannesburg | Teaching Typefaces | Reddam House | Learning Aids |
| Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Qatar Typeface |
| J Walter Thompson Cairo | Downtown Fonts/ Maktab Rita | Al Ismaelia For Real Estate Investment | Fonts |
| J Walter Thompson Cairo | Downtown Fonts/ Seliman | Al Ismaelia For Real Estate Investment | Fonts |
| J Walter Thompson Cairo | Downtown Fonts/ Madinat El Bat | Al Ismaelia For Real Estate Investment | Fonts |
| J Walter Thompson Cairo | Downtown Fonts/ Kabab | Al Ismaelia For Real Estate Investment | Fonts |
| J Walter Thompson Cairo | Downtown Fonts/ Nefertari | Al Ismaelia For Real Estate Investment | Fonts |
| J Walter Thompson Cairo | Downtown Fonts/ Safwat | Al Ismaelia For Real Estate Investment | Fonts |
| OpenCo - The Open Collaboration | Marked By Bravery | Soweto Gold | Soweto Gold '76 |
| Grid Worldwide Branding (Pty) Ltd | Freedom | Anti-Est. | Anti-Est. |
| DESIGN CRAFTS - WRITING | |||
| Joe Public Pty Ltd | Food For Thought " Bring Home The Bacon" | Nedbank | Retail |
| The Hardy Boys & THB Disturbance | Geisha Stories for Life | Geisha | Promotional Mailer |
| Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Joe Public Pty Ltd | Food For Thought "Big Cheese" | Nedbank | Retail |
| Joe Public Pty Ltd | Food For Thought "Upper Crust" | Nedbank | Retail |
| DESIGN MIXED-MEDIA CAMPAIGN | |||
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| The Jupiter Drawing Room Cape Town | Experience the wonder of creativity | Interactive Africa | Design Indaba Festival 2016 |
| The Jupiter Drawing Room Cape Town | Listening Out for You | Virgin Radio International | Virgin Radio |
| Publicis Machine | Singita Coffee Table Book and Collateral | Singita | Singita Private Game Reserves |
| Memac Ogilvy Dubai | IKEA. It's that affordable . | IKEA | IKEA |
| The Hardy Boys & THB Disturbance | Be More | Behance | Portfolio Review 2016 |
| Mullen Lowe | SANBS Campaign | SANBS | n/a |
| Mullen Lowe Johannesburg | Connect - Magnetism | Nestle Professional | Nestle Professional |
| FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) | SmartLife | GetSmart Program |
| MOTION GRAPHIC DESIGN - BROADCAST DESIGN & GRAPHICS | |||
| Hellocomputer | MTV Base Birthday Ident - Kill Boring | MTV Base | MTV Base |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| Monarchy | M-NET Channel Evolution | M-NET | Channel Rebrand and Evolution |
| Monarchy | V-Entertainment Presenters: FACES | V Entertainment | Presenter Profiles |
| PUBLICATION DESIGN - WHOLE PUBLICATION | |||
| Black Africa Brand Counsulting | L'Atelier book | Absa Barclays | L'Atelier Commerative book |
| Black River FC | Try something Nandos book | Nandos | Nandos |
| The Hardy Boys & THB Disturbance | Geisha Stories for Life | Geisha | Promotional Mailer |
| Hitchcock Michalski | The Start of Tomorrow | SAMSA | Annual Report |
| TBWA\Hunt\Lascaris\Durban | Words in Wine | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| TBWA\Hunt\Lascaris\Durban | Book Reviews | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| THREE DIMENSIONAL & ENVIRONMENTAL DESIGN - ARCHITECTURE | |||
| Nando's | Nando's Montana Drive-Thru | Nando's | Nando's |
| THREE DIMENSIONAL & ENVIRONMENTAL DESIGN - INTERIOR DESIGN & TEMPORARY STRUCTURES | |||
| Shift Joe Public | Mining For Tomorrow | Anglo American | Anglo American Mining Indaba Stand |
| The Jupiter Drawing Room Cape Town | Piazza Stairs - Creative Journey | Interactive Africa | Design Indaba Festival 2016 |
| RADAR | 0% Tax-free Shopping- Shopping | Nedgroup Investments | Nedgroup Investments, Tax-free savings |
| North Ltd | The Run Store | Run | Concept Store |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| RADAR | 0% Tax-free Shopping- Back to school | Nedgroup Investments | Tax-free investments |
| 140 BBDO | S.E.E.D Libraries | Brand SA | Library |
| Nando's | Nando's Central Kitchen Interior Design | Nando's | Nando's Central Kitchen |
| Formula D Interactive | Smart Living Challenge Zone | City of Cape Town & Two Oceans Aquarium | Smart Living Campaign |
| Mullen Lowe South Africa | Unlock the Taste | Elyx | Elyx Vodka |
| 140 BBDO | Three Ships Micro Distillery | Three Ships Whisky | Whisky |
| Grid Worldwide Branding (Pty) Ltd | Telkom Future Crib: A connected home | Telkom | Telecommunication and connectivity |
| DGIT Architects | If these walls could talk... | The Chairman | Entertainment Lounge |
| THREE DIMENSIONAL & ENVIRONMENTAL DESIGN - PACKAGE & INDUSTRIAL DESIGN | |||
| Whitespace Creative | Saboteur Wines | Luddite Wines | Luddite Saboteur Red and White wine |
| Memac Ogilvy Dubai | 100 Years of Contour | Coca-Cola Middle East | 100 Years of Contour |
| Y&R South Africa | Limited Edition | Russian Bear | Russian Bear/Riky Rick Limited Edition |
| Joe Public Pty Ltd | Food For Thought | Nedbank | Retail |
| WALSER WINE PROJECTS PTY LTD | The BLANKBOTTLE Winery | The BLANKBOTTLE Winery | The BLANKBOTTLE range of wines |
| Joe Public Pty Ltd | Drought Packs | Clover SA | Fresh Milk |
| Ogilvy & Mather Cape Town | WellingTops | Heinz Foods | Wellingtons Tomato Sauce |
| CRIO | Johnnie Walker Red Label | Johnnie Walker Red Label | Johnnie Walker Red Label Gifting Pack |
| CRIO | J&B Urban Honey | J&B Urban Honey | J&B Urban Honey Gifting Pack |
| Mullen Lowe South Africa | Packaged for the Select Few | Elyx | Elyx Vodka |
| Ogilvy & Mather Cape Town | The Vuvuliser | Castrol | Magnatec |
| OpenCo - The Open Collaboration | Marked By Bravery | Soweto Gold | Soweto Gold '76 |
| Ogilvy & Mather Cape Town | Puma R698 | Puma | Puma VR |
| M&C Saatchi Abel | The Nedbank Wonderland Project | Nedbank | The Nedbank Wonderland Project |
| TBWA\RAAD | One-Drop Bottle | Pril | Dishwashing Liquid |
Winners will be announced this coming weekend during Loeries® Creative Week™ Durban.