What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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RAB SA publishes amended RAMS 2012/3 pdf
On 31 August 2012, the Radio Advertising Bureau of South Africa (RAB SA) published a pdf for SAARF RAMS 2012/3 which had incorrect figures. A corrected pdf has now been released.
RAB SA has apologised for the design glitch in listenership figures and takes full responsibility for not double checking when it came back from design.
For more:
- Download the latest (corrected) RAMS figures
- Bizcommunity: SAARF-RAMS March-June 2012
Updated at 1.34pm on 6 September 2012.
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