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East Coast Radio is the leading commercial radio station in KwaZulu-Natal and the second largest regional radio station in South Africa. Its format is an energetic, hot adult contemporary, lifestyle station widely known as the creative hotspot of South African radio.
| Station Listenership: | |
| Listenership | RAMS 2010/1 |
| Past 7 Days | 1 679 000 |
| Average Day (Mon-Fri) | 911 000 |