The MMM conference sees emerging talent, music fans and media from 70 countries coming together to party, meet, exchange ideas ¬ and of course, DJ until the sun comes up.
In between a variety of workshops, events and showcases, each South African DJ will perform one set at one of three talent showcase events for consumers, media and invited VIPs from the music industry. They will each be given a digital video camera to document their experience and all on-stage performances will be recorded. They will have exclusive access to an editing suite at their hotel, where they will put together diary inserts about the WMC and share them online.
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