SIR launches South Africa's first satellite based radio station

"SIR will broadcast through the DSTV Audio bouquet, on single as well as dual-view decoders and SABC VIVID decoders, enabling listeners to enjoy a match or sporting event whilst keeping up-to-date and informed of the game rules and regulations while watching the match," says station founder Alan Munro. "The station is positioned as a vehicle to assist sports persons acquire sponsorships and also promoting sportsmanship from participant's and spectator's through to achieving greater involvement across the board - on and off the field."

As part of a wide range of advertising, marketing and promotional partnership between the companies, The Sports Guild will provide sports programming to SIR and will create marketing and promotion programs. This will strengthen SIRs' position as the premier satellite radio sports broadcaster. SIR will broadcast soccer, rugby, athletics, football and other events and plan to be the Official Satellite Radio Partner of major sporting associations in SA.

Munro says, "We are excited to launch SIR, satellite sports radio and to celebrate we plan to launch the radio station with two record attempts. The first is to interview as many sports personalities from as many sports disciplines as possible in 120 hours. The second is to simultaneously run a sports quiz show."

"Our mission at The Sports Guild is to connect sports fans with more games, from more sports, across more platforms, than anyone else," adds Munro. "With SIR Sports Radio, fans from coast-to-coast will have the opportunity to enjoy games all season from the top athletic programs in the country."

Click on http://www.sir247.net for more information.