Toy Story 2009 draws to a successful close

The R1 million was utilised to buy food parcels designed to meet the daily needs of child headed households comprising of between four and six members for a period of five weeks. Normally these children are provided with a meal at school. The extended December holiday is a sombre event that leaves most of these families wondering where their next meal will come from. This is exactly where Toy Story steps up to the plate in making a real difference in the lives of these children.

The 40 000 toys that were so generously given by East Coasters were sorted according to gender and age. Each new toy found a friend with a child at one of the 63 government hospitals, orphanages or child-headed households throughout the KZN province. Many of these children face their illnesses and their stay in hospital alone as their parents are often too far away and visits are few and far between.

“The kindness and open-heartedness of East Coasters is what has made this campaign a success showing that every bit really does help and combined we make a really big difference,” said Nazarene Khan, East Coast Radio's Marketing Manager.

“The people of KZN are generous and do care about each other. We are grateful to be a part of this community. Thank you for helping us make a difference.”