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The objective of www.youngblood5.co.za is to give everyone the opportunity to “stand up and be counted”. Issues and concerns submitted via the website will be discussed on-air during June – leading up to Youth Day (16 June) and beyond.
Whether listeners prefer to start a blog, podcast their issue or simply just entering the website's forum via email, it's up to each one to decide how they want their thoughts to be headlined.
The campaign will culminate in an event after the end of June, where 5FM will try to obtain answers and possible solutions for the youth of SA from the “powers that be”.