[Biz Takeouts Podcast] 46: Agency focus - Y&R Advertising

Lineup

In studio on Thursday, 22 November 2012, was Y&R Cape Town's business unit director, Rowena Fester (@RowenaInCPT).

She shared her views with show host and Bizcommunity marketing manager, Warren Harding (@BizcomWazza), on how Y&R Advertising started; the link to Y&R international; the current state of the advertising industry in SA; digital, traditional and full service agencies and how they fit together. Fester also discussed how Y&R Advertising measure return on investment for clients; some of the achievements of Y&R SA over the last 12 months; the current client list for Y&R in South Africa and globally; and how Y&R are planning to ensure that 2013 is a successful year.

The news roundup covered:

• Leash tightens on SEO
  
• ABC Q3 figures forecast tough times
  
• Global Mobile Consumer Survey shows increase in mobile banking
  
• Real time bidding takes lead in digital advertising
  
• Difference between content marketing, SEO

Podcast

If you missed the show, download (42.2MB or listen to the podcast (46:10min minutes).

Episode 46: Y&R Advertising



Date: 22 November 2012 Length: 46:10min File size: 42.2MB Host: Warren Harding

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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