[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

We spoke to Lauren to found out more about the history of Isilumko and why the move to brand activations. We spent some time chatting about the increase in brand activations to give products the chance to really engage with clients and experience the brands on a personal level, and also looked at how brands can measure the success of brand activations and what you need to know to start looking at experiential marketing. We also discussed the future of brand activations and what the trends look like right now.

Then we were joined in studio by founder and owner of 20 Across, Fabrizia Degli Esposti (@fabzilicious). 20 Across is a relatively new kid on the block of the agency world founded on the belief that any brand, big or small, is capable of running optimally when it delivers a consistent message across all its platforms, and when it effectively leverages its existing resources.

We chatted to Fabrizia about the rise of influencer marketing and how she is using influencers to grow brands in South Africa, and how you choose influencers, the benefits of using influencer marketing and how it can be measured. Lastly, we spoke about the content around marketing and look forward to see what the future of influencer marketing holds.

Tune in to see what happens live in studio every Thursday from 9am to 10am via 2oceansVibe Radio.

The news roundup:

• Nunu Ntshingila to head up Facebook's first African office
  
• Judging the best in communications at the 2015 APEX Awards
  
• MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever
  
• Customer centric innovation - the heart of sustainable business growth
  
• General Manager - CRM SolutionsIf you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

  Podcast

  If you missed the show, download (97.5MB) or listen to the podcast (53:16min).

  Episode 138: Isilumko Activate and Agency Focus with 20Across looking at Influencer marketing.
  
  
  
  Date: 02 July 2015 Length: 53:16min File size: 97.5MB Host: Warren Harding
  
  

  

  Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

  For more:

  
  
  • Bizcommunity Special Section: Biz Takeouts
    
  • Bizcommunity Search: Biz Takeouts
    
  • Previous Biz Takeouts podcasts: Bizcommunity
  • Bizcommunity: twitterfall
    
  • Twitter Search: #biztakeouts OR "Biz Takeouts"
    
  • Email: moc.ytinummoczib@stuoekatzib