MTN, SABC1, main sponsors for SA Music Awards 2012

As the title sponsor for the awards, which take place at Sun City on 29 and 30 April 2012, the cellular network is once again sending out a strong message of support for local musical talent.

"MTN is a supporter of local talent and music and the ability both have in bringing people together, which is what we are all about - connecting people everywhere they go. Our overall music sponsorship portfolio spans a range of genres, from classical music to gospel, and encompasses a number of leading festivals and entertainment events. Our commitment, partnership and involvement in the South African Music Awards is an important component of this portfolio being the biggest event on the South African music and entertainment calendar, an incredible showcase for our great talent," says Serame Taukobong, chief marketing officer at MTN SA.

Live broadcast of ceremony

SABC1 is once again on board as the official broadcast sponsor and will be broadcasting the main awards ceremony live on Monday, 30 April 2012 during prime-time viewing. "South African viewers will be able experience the glitz and glamour of the MTN SAMA weekend including the 'yellow carpet', see the Superbowl stage light up with live performances by their favourite artists and share in the joy and drama of South African music's greatest awards showcase," says the SABC1 acting general manager Leo Manne.

For more info, go to www.samusicawards.co.za.