Old Mutual's newly unveiled AMPD Studios in Newtown, Johannesburg is aimed at equipping aspiring musicians with the tools of the trade. The space is home to a music recording studio, Metro FM satellite broadcasting station, a coffee shop, a VIP lounge, presentation rooms and co-working spaces.
AMPD Studios at Newtown Junction in Johannesburg
The culture hub will be officially opened on 1 June 2019, while the recording studio will be ready for use by 25 June 2019.
"We envisage a dynamic venue that will serve as a platform and springboard for music stars as well as a laboratory for learning, growing and building financial prosperity," explains Thobile Tshabalala, Old Mutual’s head of brand.
The hub will play host to a range of projects such as the AMPD Icons and AMPD masterclasses with industry experts such as Khuli Chana, Letta Mbulu, Thandiswa Mazwai and Brian O Shea. AMPD Icons is a conversation platform that will have artists sharing powerful insights and honest conversations about their experiences in the entertainment industry. AMPD masterclasses will see experts unearth their skills to inspire and motivate the up-and-coming musicians and teach them about what it takes to make it in the music industry.
"Our aim is to motivate, mentor and coach people to realise their potential and become their exceptional best. Music is a key force in many people’s lives, but especially the young. They are either actively involved in the industry, aspire to be involved, look up to their music idols or simply into consuming music," says Tshabalala.
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