Steyn Entertainment buys Rocking The Daisies and In The City

19 Apr 2016

Steyn Entertainment has concluded the purchase of the South African music festivals Rocking the Daisies and In The City. The company had been looking for a strategic entry into the music industry.

Steyn Entertainment buys Rocking The Daisies and In The City

The strategic support that Steyn Entertainment will bring to both these events will ensure their long-term growth in an increasingly cluttered festival landscape.

“Our plan is to enhance the offering of SA’s top two music and lifestyle events to invite the world to our beautiful country,” said George Avakian of Steyn Entertainment. “Our vision is to take them to the next level in terms of production value, line-up and technical design, cementing their place on the international festival circuit.”

Retain their essence and offering

The festival’s founding members, Brian Little and Craig Bright, will still be very closely involved in their implementation. Steyn Entertainment will work closely with Little and Bright – and a carefully chosen group of existing suppliers from around the country – to make sure that both festivals retain their essence and unique offering.

“This is the perfect collaboration,” commented Little. “We’re all after a common goal, which is to create globally aspirational events. With Steyn’s resources and our know-how, we’ve found the winning formula and as these are the only two events that Craig and I will be focussing our attention on, our fans can expect great things. We’re really looking forward to seeing our joint vision through to fruition.”

Taking place in October every year, Rocking The Daisies sees over 20,000 festival-goers head to Darling in the Western Cape for three days of sun-filled fun.

Joburg’s In the City takes place at Emmarentia Dam on the Sunday of the same weekend and welcomes up to 10,000 attendees. The international line-up plays across both festivals over the weekend, while being supported by dozens of top local bands, artists and DJs.