What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
World's largest paint party comes to Joburg
Life In Color infuses electronic music's top DJs, world-class production, unique and stunning character performers, and a custom-built paint delivery system. A countdown to the paint blast creates one of the most high-energy and unforgettable experiences in the entertainment industry.
In 2013, the tour reached over 25 countries, with a plan to expand the following year. At that point, headlining DJs had included Afrojack, Axwell, Alleso, Benny Benassi, Chuckie, R3hab, etc. Regular features in shows beyond paint blasts included aerial acts, stilt walkers, contortionists, and fire shows. In 2013, Life in Color began to hold larger music festival events, featuring multiple stages and a larger line-up.
In 2014, Life in Color festival was expanded to two days and received a total attendance of 60,000. The event was headlined by Adventure Club, Borgore, The Chainsmokers, Diplo, Kaskade, Nervo and Madeon, among others, and also featured an attempt to set a Guinness World Record for the 'Most people covered in paint at one time'.
On Saturday, 5 September, 2015, NASREC will be transformed into a paint and musical paradise.
Tickets go on sale on Friday, 5 June at spicedproductions.co.za. Artist announcements to follow.
