Cell C brings you the sounds of our cities
Cellular operator Cell C is planning a three-city live music showcase - Cell C Sound of the City - that reflects the distinct musical styles born on the streets of South Africa. Each live concert will feature leading artists from the diverse genres produced in Johannesburg, Durban and Cape Town and will be filmed and broadcast on SABC 1 after each event.
Scheduled for Johannesburg on 8 August 2005, the showcase features a star-studded line up including some of the genres that came from and continue to define the sound of Joburg: kwaito, kwela, afropop, house and South African rock. The artists are Malaika, Mafikizolo, Zamajobe, Karen Zoid, Brown Dash, Oscar, Don Laka and The Parlotones.
The show in Durban on 24 September 2005 will feature the music that came from the East Coast - maskandi, mbaqanga, isicathamiya, pop - and then move to showcase the musical soul of the Mother City in Cape Town - hip hop, jazz and other styles - on 26 November.
Gareth Gordon Davis, Cell C's Sponsorship Manager, says: "Sound of the City is aimed at providing a solid foundation for ongoing support and development of local music and culture. It directly fits into Cell C's sponsorship strategy, which focuses on South African music, arts and culture. As such Sound of the City is a crucial extension of Cell C's 'C for the City' art campaign which gave unparalleled exposure and profile to artists in each of our big cities."
All proceeds from Cell C's Sound of the City will be channeled through to developmental causes including the various music initiatives the company supports.
