BlackBerry ramps up
The South Africa Fashion Week 2010 core team all use BlackBerry smartphones and its recently launched enterprise server express to manage every aspect of the upcoming season. Consequently, the brand has been named the official handset for the 2010 show to ensure interactivity as well effective and efficient communication leading up to and during this year's event.
"We're excited to be part of this event, one of the most prestigious entries on the South African fashion industry's calendar," says Deon Liebenberg, regional director for sub-Sahara Africa at Research in Motion. "The company is as dedicated to style, elegance, fun and trend-setting as the designers and buyers that take part in the event."
