South African Sponsorship Association formed
The inaugural meeting of the South African Sponsorship Association (SASA) was held in Johannesburg earlier this month. SASA aims to unify, strengthen and advance the business of sponsorship in South Africa by being the pre-eminent organisation that promotes responsible best practice, which builds understanding, value and demand for sponsorship.
Convened by well-known sponsorship industry personality Clive Grinaker on 9 July 2008, the meeting was attended by a broad cross-section of companies and organisations involved in sponsorship. The following interim portfolio chairs were elected:
- legal and constitution - Gail Schimmel of Edward, Nathan, Sonnenburg
- code of conduct - Mervyn King
- awards - Nicola Danby of BASA
- research - Dave Sidenberg of BMI
- education & training - Dan Kutselksi of Megapro
The association will set standards by identifying and promoting responsible best practice and self-regulation and is keen to improve knowledge by advancing sponsorship competencies and best practice. Its main objective in driving the sponsorship industry forward is to establish a relevant and strong code of conduct and by doing so, serve all parties to the discipline including sponsors, rights holders, agencies, Government, consumers, the media and the general public.
Until an AGM is held, it will be formed as a Section 21 company, with an interim board led by Grinaker.
To join, contact Hilary Macaulay at Kirkpatrick & Associates on tel +27 (0)11 483 2970 or from Clive Grinaker at Grinaker Sponsorship Marketing.
