Product placement in South Afrocentric films

From property developers to actual sites to the more traditional FMCG brands, PP can provide a robust pool of funding for many productions. Both brands and production houses wanting more information can contact .

As the proliferation of technology like TIVO and the PVR occurs, product placement becomes an increasingly vital tool for brands to employ in an environment where commercials can be completely avoided. Placement of products in an editorial environment also gives the product more credibility in a world where more and more viewers switch off or surf during commercial breaks. Companies in Europe and the US are even utilising virtual placement where different brands can be placed in different formats ie one brand appears in the tv show and is replaced by another brand in the sell-thru version.

Amongst others, The Great Wide Open, a krishnasmilesflowersbloom production to be shot in both SA and India next year, has multiple opportunities for brands to be included in this multi-cultural feature film production.