SABC announces its platinum sponsorship at PROMAX/BDA AFRICA 2013

The SABC's platinum sponsorship of PROMAX/BDA AFRICA 2013 includes sponsoring the keynote speaker, David Shing as well as the PROMAX Muse and BDA Isis Awards ceremony.

The PROMAX/BDA AFRICA conference brings together creative minds in marketing, promo producing and advertising from all over the world. Delegates get exposed to thelatest global trends and developments in the creating and producing oftelevision promos.

The PROMAX Muse and BDA Isis Awards are highly regarded worldwide and recognise the creative talent required to assist broadcasters to attract and retain viewers.

SABC Spokesperson: Kaizer Kganyago says: "As the largest broadcaster in South Africa, it is imperative that the SABC holds a position of leadership in all relevant industry events such as PROMAX/BDA AFRICA. Being involved in PROMAX/BDA AFRICA not only allows the SABC to unearth its own talent, but support the industry as a whole to nurture and award creative excellence. The PROMAX/BDA AFRICA conference and Awards take place on the 22nd November at the Maslow in Sandton. The SABC trusts that the delegates of this conference will have an inspirational experience and may the best promo producers win.