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Edgars opens first ever Kelso store

The Edcon Group opened its first ever standalone Kelso store at the Tyger Valley Shopping Centre in Cape Town on the weekend...
Edgars opens first ever Kelso store

Shoppers accustomed to the brand gathered outside the store eager to watch the unveiling. After being welcomed and introduced to the store manager, the ribbon was cut, the formalities were over and the excited patrons could enter. Upon entrance, media guests were offered cocktails, coffee, a light brunch and gift cards while musing at the various options on the rails.

The store stocks a number of Kelso garments including those from the spring/summer collection, denim wear, pajamas, shoes and accessories. As some customers started making purchases, it was clear that they were being rewarded as loyal Edgars customers while being ushered into a new era.

Find Kelso at shop UL314B at the Tyger Valley Shopping Centre in Bellville, Cape Town.

About Maroefah Smith

After studying media and writing at the University of Cape Town, Maroefah dived head-first into publishing. Going on to write more than 50 pieces in digital (Bizcommunity) and print media (Seventeen Magazine). While her primary interests are beauty and fashion, she is incredibly adaptable and can take on any topic - from AI to zoology.
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