Shoppers accustomed to the brand gathered outside the store eager to watch the unveiling. After being welcomed and introduced to the store manager, the ribbon was cut, the formalities were over and the excited patrons could enter. Upon entrance, media guests were offered cocktails, coffee, a light brunch and gift cards while musing at the various options on the rails.
The store stocks a number of Kelso garments including those from the spring/summer collection, denim wear, pajamas, shoes and accessories. As some customers started making purchases, it was clear that they were being rewarded as loyal Edgars customers while being ushered into a new era.
Find Kelso at shop UL314B at the Tyger Valley Shopping Centre in Bellville, Cape Town.
